Keep Your Email Simple to Scale Fast

Hey, Jeff here from Flow Kings.

Let’s talk about something that drives me insane:

people love to overcomplicate email marketing.

It’s not that deep. I promise.

You don’t need to segment by “favorite movie” or send 47 variations of one campaign to micro-lists. Yeah, it can help… but it’s usually a waste of time when you haven’t even mastered the basics.

Most brands spend hours chasing minuscule improvements when they’re ignoring the simple plays that drive 20%, 25%, maybe even 30%+ growth.

Instead of tweaking the small stuff, lock in these 4 pillars:

Your pop-ups should convert at 6-10%+. Keep testing copy, offers, and designs. This is your entry point to real growth. A double in sign-up rate realistically means a double in email revenue.

Send 3–4 campaigns per week to your engaged list.

Don’t overthink it. Frequency wins. Once you’re consistent, start testing topics, hooks, angles, etc.

You only need the essentials dialed in:

Welcome, Browse Abandon, Cart Abandon, Checkout Abandon, Post-Purchase, Winback, and Sunset.

If any of these are missing, you’re leaving thousands on the table.

Stick to your engaged segments (30, 60, 90, and 120-day) and keep your flow open rates above 45%. That’s it. Keep your sender reputation clean and you’ll be golden.

Once those are locked in, then (and only then) you can mess with advanced automations, category-specific flows, and micro-segmentation.

At Flow Kings, we run accounts doing $100K+/mo from email + SMS and this is literally all we do:

The fancy stuff comes later. Master the fundamentals first. Unless your brand doing millions in sales per month, it really isn’t going to matter as much as you think.

Got a question or want us to cover a topic next issue?

Hit reply. I check and respond to emails daily.

Keep it flowing,

— Jeff @ Flow Kings

P.S. - If you want to work with my ecommerce email marketing agency, find out if we’re a fit by booking a call here.